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Case Title:

Pantaloon: Revolutionising the Indian Retailing Industry

Publication Year : 2004

Authors: Anindya Roy

Industry: Retailing

Region:India

Case Code: POS0005

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
From an exclusive menswear store in 1993, Pantaloon by 2004, had adopted a pan-Indian model in retailing. Besides apparel retailing, Pantaloon has forayed into the retailing of food, grocery and gold. In a span of 11 years, Pantaloon became India's largest multiformat retailing company with a turnover of INR. 650 crores in 2004.

Pedagogical Objectives:

  • To discuss Pantaloon's business model, and how it is revolutionising the Indian retailing industry.

Keywords : Business model, Organised retailing, Marketing Strategies Case Study, Supply chain management, Balanced score card, Positioning, Pricing, Private labels

Contents:

  • Introduction
  • The retail industry in India
  • Background note
  • The "Pantaloon" model
  • Distribution

  • Other ventures
  • Human resource
  • Supply chain management
  • The road ahead

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