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Positioning, Repositioning, Reverse Positioning Strategies Case Study
Case Title:
Pantaloon: Revolutionising the Indian Retailing Industry
Publication Year : 2004
Authors: Anindya Roy
Industry: Retailing
Region:India
Case Code: POS0005
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
From an exclusive menswear store in 1993, Pantaloon by 2004, had adopted a pan-Indian model in retailing. Besides apparel retailing, Pantaloon has forayed into the retailing of food, grocery and gold. In a span of 11 years, Pantaloon became India's largest multiformat retailing company with a turnover of INR. 650 crores in 2004.
Pedagogical Objectives:
- To discuss Pantaloon's business model, and how it is revolutionising the Indian retailing industry.
Keywords : Business model, Organised retailing, Marketing Strategies Case Study, Supply chain management, Balanced score card, Positioning, Pricing, Private labels
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