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Competitive Strategies Case Study
Case Title:
Dunkin’ Donuts’ Competitive Strategies
Publication Year : 2007
Authors: Shital Vakhariya, Mridu Verma
Industry: Food, Diary and Agriculture Products
Region:US
Case Code: COM0206P
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
In 2005, $4.8 billion-Dunkin’ Donuts (Dunkin) is one of the largest coffee and baked goods chain in the world serving 2.7 million customers every day. With rising competition, Dunkin had lost its position as a market leader which it had enjoyed all through the 1990s. In March 2006, Dunkin was acquired by a consortium of private equity firms- Capital Partners LLC, The Carlyle Group and Thomas H. Lee Partners LP. The new owners outlined an aggressive growth strategy for Dunkin including tripling its size over the next ten years, entering new markets across the country and expanding the menu offerings beyond breakfast. The case discusses competitive strategies adopted by Dunkin to reposition itself and expand into newer markets.
Pedagogical Objectives:
- Growth strategies adopted to reposition Dunkin, the largest coffee and baked goods chain in the world
- Business expansion strategies by entering new markets
- To discuss the dynamics of the fast food and beverage industry
Keywords : Doughnuts and coffee; Value for money segment; Competition; New owner; Growth strategy; Competitive Strategies Case Study; New markets; Expanding menus; Advertisements; Coffee market; Premium segment; Market survey; Change outlook of stores; Expanded market; Online promotion; Product line; Global Positioning System; Loyal clientele
Contents :
P2P Network
Birth of Napster
Problem solver: Napster
Napster’s problems
Napster Re-invents Itself
Shawn fanning’s Contribution
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