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Competition and Strategy / Competitive Strategies Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
COM0105 Infineon, The German Chipmaker’s Troubles: The Strategy Dilemma
COM0026 Exelon’s Business Strategy – John W. Rowe’s Way
BSM0050 Browser Wars: Google Chrome Joins the Race
BSM0048 Low-cost Airlines in India: Took off with Pride, Landed in Troubles
BSM0040 Dell's Direct Model: In Need of Change?
BBP0105 Heineken’s Beer Branding: Bringing ‘Starbuck Coffee Experience’ to Beer
BBP0104 Acer vs Lenovo: Asian Brands’ Global Ambitions
SCJ0018 Google vs (D) Google’s Alliance Strategy in China
INA0097 Motorola in China (B): From 'Intended' to 'Emergent' Strategy?
INA0096 Motorola in China (A): Dealing with an Evolutionary Industry Life Cycle
COS0074B Will the Red Envelopes at Netflix get Obsolete?
COM0234B European Railways Revamping Model to Combat Low Cost Airlines: Will it Succeed?
COM0220C India's Subhiksha – Aping Wal-Mart’s EDLP Strategy?
COM0219B Hershey vs Mars: The Candy Store War
COM0218B Airbus 350 vs Boeing 787 – Battle for the Skies
COM0217A The Coffee War: McDonald’s vs Starbucks
COM0214 Google vs (C) The Battle for China’s Internet Search Market
COM0212 Google vs (B): Google’s Country Experiences
COM0211A Jack in the Box Combating the Breakfast War in US
MES0064 Walt Disney Co. (B): Disney in India


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