Competitive Advantage Case Study

Sirius Satellite Radio : Catching Up in US Satellite Radio Market

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Abstract:
Sirius Satellite radio INC., was one of the two satellite radio providers in the US market. The company had better financial and technical backing as compared to its only competitor XM Radio. Certain decisions taken up by the company was the cause of its setback, which allowed its competitor to gain a lead in the US market. Further, the competition for the company compounded with the entry of new technologies such as HD Radios, Podcasting, internet radios. Sirius made efforts to catch up with competition in the US market, with better marketing strategies and innovative contents.

Pedagogical Objectives:

• To discuss about the US satellite radio era and the radio architecture in Sirius

Keywords : Sirius Satellite Radio Inc.; Satellite Radio Technology; XM Satellite Radio Inc.; Core Competency & Competitive Advantage Case Study; US Satellite Radio Market; Agere; David Margolese; Joseph P Clayton; Mel Karmazin; Recapitalisation at Sirius; AM; FM Radio; HD Radios; Pod Casting; Internet planning at Sirius; Sirius's alliance with automakers