Corporate Strategy Case Study

Orascom: The Egyptian Conglomerate's Expansion Strategies

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Abstract:
The Orascom Group is Egypt's largest and most diversified conglomerate. Founded by Onsi Sawiris in 1950, it is now managed by his three sons Naguib, Samih and Nassef, each handling a different business. Traditionally Orascom had been known for its construction projects such as water treatment plants, railways, hotels and skyscrapers. Later it diversified into different businesses like, production of building materials, telecommunications and tourism development. These businesses went on to form Orascom Construction Industries, Orascom Telecom Holdings and Orascom Hotels Holdings.

Pedagogical Objectives:

• To highlight the successful diversification strategies implemented by Orascom
• To discuss Orascom’s growth in Egypt and its entry and growth in other countries with economic indicators similar to its home market.

Keywords : Orascom Group; Onsi Sawiris; Diversification; Conglomerate; Middle East; Egypt; Orascom Telecom; Orascom Constructions; Growth Strategies Case Study; Orascom Technologies; Investments in Iraq