Business Case Studies, Diversification Strategies Case Study, Philips: Divesting the Semi-conductor Business

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Case Title:

Philips: Divesting the Semi-conductor Business

Publication Year : 2007

Authors: Supriyo Bose, Kumar Satyaki Ray

Industry: Home Appliances and Personal Care Products

Region:The Netherlands

Case Code: DIS0023K

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
In order to reduce the volatility associated with the cyclical business-pattern of the semiconductor industry, Royal Philips Electronics N.V. (Philips) decided to divest its semiconductor unit and focus more on the emerging profitable businesses of the health-care segment. Philips also decided to drop the word ‘electronics’ from its company name to emphasise the change.

The case discusses the corporate repositioning of Philips from an electronics-goods manufacturer to a healthcare and wellness driven company.

Pedagogical Objectives:

  • To discuss about Philips semiconductor business
  • To understand the global healthcare industry
  • To debate on Philips decision to divest the semiconductor business
  • To argue on Philips repositioning strategy.

Keywords : Philips; Semiconductor; Divestment; Sense and Simplicity; Health care and lifestyle; Diversification Strategies Case Study; Gerard Kleisterlee; Volatility; Ageing population; Care cycle; Telemonitoring; Ambient experience solution; Rural-urban migration; Interbrand; Consumer wellness

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