Business Case Studies, Market Entry Strategies Case Study, Geely,The Tyro in the US market

print page
Tell A Friend
Bookmark
 

Case Categories

Market Entry Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Geely: The Tyro in the US market

Publication Year : 2006

Authors: Anil Kumar, Aruna.N

Industry: Automobiles

Region:USA

Case Code: MES0044B

Teaching Note: Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
In 2005, the US automobile market was dominated by the ‘Big Seven’. These major players in were ramping up production, and were developing innovative models to claim their market positions. Toyota, one among the Big Seven, experienced a steady increase in its market share. Witnessing the success of Toyota, a few Chinese automakers had plans of entering the US automobile market. Geely, a private Chinese automaker had exported its cars to almost 30 countries in Asia, the Middle East and Eastern Europe. To expand further, Geely expected to market its cars in the US by 2007. As Geely was a greenhorn in the US automobile market, analysts were skecptical whether Geely would sustain and achieve success in the US automobile market.

Pedagogical Objectives:

  • To understand about the US automobile market
  • To discuss about the problems which a new entrant into the US automobile market will face.

Keywords : Geely; US automobile market; Big Three; Big Seven; Chery; virtual gorilla strategy; CK-7151; Market Entry Strategies Case Study; John Harmer; US Safety Standards; confined test market

Contents : 
Asian Automakers in the US Automobile Market
Top three Asian automakers market share by domestic sales
Geely Automotive’s Sales in China
Competition from the Big Seven
Satisfying US Safety Standards
Reasons for decline in market share of the US Big Three
Geely’s various Car Models

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-500 082, Telangana, INDIA.
Mob: +91- 9640901313,
E-mail: casehelpdesk@ibsindia.org

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap