Market Entry Strategies Case Study

Bharti Wal-Mart Tie-up: Opportunities and Challenges

OR

Abstract:

The Indian retail scene was abuzz with activity. With A T Kearney listing India as the topmost in market attractiveness, many foreign retailers were looking to enter India. Wal-Mart, the world renowned retailer had tied-up with Bharti Enterprises Ltd. a leading telecom company in India. While many synergies were expected out of the deal, the Indian retail scene had its share of challenges.

The case outlines the areas of opportunities and challenges that the Indian retail scene offered. It provides scope for the student to understand the dynamics of the Indian retail scene and facilitates debate on the future of Indian retail. It also allows for discussion on whether the Bharti Wal-Mart combine would win the race in the Indian Retail market.

Pedagogical Objectives:

• To discuss the challenges faced by foreign retailers in emerging markets like India
• To discuss the issues and opportunities in the Indian Retail Scene.

Keywords : Bharti; Wal-Mart; Indian Retail; Retail Industry; Competition in Indian Retail Sector; Market Entry Strategies Case Study; Tie-up; Store formats; FDI in Retail; Real Estate; Supply Chain and Sourcing; Consumer Behavior; Synergies; Market attractiveness; mom-and-pop shops; Buying behavior

Contents : 
About Wal-Mart
The Retail Scene in India
The Deal with Bharti
Interview with Sunil Mittal, CEO, Bharti Group
Synergies and Challenges of the deal
Areas of synergies in the tie-up
Various players in the Indian Retail Scene