Case Categories

Mergers, Acquisitions and Takeovers Case Study

Case Title:

Bank of America’s Acquisition of Merrill Lynch: A Challenge to Rival Citigroup

Publication Year : 2010

Authors: L Ravi, S Gollapalli

Industry: Banking, Insurance and Financial Services


Case Code: MAA0173IRC

Teaching Note:  Available

Structured Assignment:  Available

Buy This Case Study

This structured assignment is to accompany the case '109-051-1'. The abstract of the case is as follows: Merrill Lynch was founded in 1914 by Charles E Merrill and his friend, Edmund C Lynch. It heralded the idea that everyone, not just the rich, should invest in the financial markets. Merrill went on to become not only one of the pillars of Wall Street, but built a unique reputation as the stockbroker for Main Street as well. Through its subsidiaries and affiliates, the company provided capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related financial services worldwide. Headquartered in New York City, Merrill occupied the entire 34 storeys of the Four World Financial Centre building in Manhattan and its 16,000 plus investment bankers earned it the nickname 'The thundering herd'. Merrill came to be known as the Catholic firm of Wall Street until the late 1970s. However, Merrill, which had survived several economic downturns caused by world wars and the US Great Depression, succumbed as an independent company to the sub-prime mortgage crisis that had begun wreaking havoc from mid-2007. On 14 September 2008, Merrill announced that it preferred being acquired by the Bank of America rather than run the risk of filing for bankruptcy. Merrill's announcement shocked many veterans at Wall Street. Merrill, after having lost more than $45 billion on its mortgage investments, agreed to sell itself to the Bank of America for $50.3 billion in stock. The merger reinforced the existing strengths of the Bank of America and generated new ones with Merrill Lynch's wealth management expertise. Market watchers speculated on how this merger would impact the reigning Citigroup.

Pedagogical Objectives:

  • To understand the impact of the sub-prime mortgage crisis on the US investment banks.
  • To analyse the reasons for the fall of Merrill Lynch.
  • To study the rationale of an acquisition of a troubled investment bank by a commercial bank.
  • To identify if the Wall Street-Main Street combine will affect reigning competitors like Citigroup.

Keywords : Merrill Lynch, Bank of America, Investment banking, Acquisition, US sub-prime mortgage crisis, Risk management, Citigroup, Financial services, John Thain, Ken Lewis

Contents : 
Merrill Lynch: The Rise and the Fall
The Orange county litigation
Subprime mortgage crisis
Acquisition of Merrill Lynch by BOA
Synergies of the Combined Entity – A threat to Citigroup?
Forward-Looking Statements issued after the announcement of the acquisition

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • Dr. Michael HammerDr. Michael Hammer

    Visiting Professor at MIT and a Fellow at Oxford University.
    Speaks on Change Management
  • Don SullDon Sull

    Donald N Sull is a Professor of Management Practice in Strategic and International Management at the London Business School.
    Speaks on Strategy Execution
  • Michael BrimmMichael Brimm

    Prof. Michael Brimm is Emeritus Professor of Organization and Management at INSEAD.
    Speaks on Managing Complexity
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap