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Mergers, Acquisitions and Takeovers Case Study

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Case Title:

ORACLE acquries SIEBEL

Publication Year : 2010

Authors: R Coondoo

Industry: Information Technology and IT Enabled Services

Region:USA

Case Code: MAA0204IRC

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
In September 2005, Oracle Corporation acquired Siebel Systems for $5.85 billion. This was the second big acquisition by Oracle within a year, after PeopleSoft in January 2005. The acquisition would help Oracle to become the number one customer relationship management (CRM) applications company in the world. The move would also help it to gain access to Siebel's superior product features and a rich customer base. The case discusses the strategic rationale that inspired Oracle to move towards acquiring Siebel Systems. It also discusses the possible problems that Oracle might face, while integrating Siebel's businesses with its own. While the supporters of the acquisition were depending on the expected synergies, others were sceptical about its success.

Pedagogical Objectives:

Keywords : Oracle, Siebel, Acquisition, CRM (customer relationship management), SAP (System application products), OnDemand Business, Integration problems, Business strategy, Database, Project fusion, Customer benefit, One-stop-shop

Contents : 
Introduction
Crm Market: An Overview
The Competitive Scenario
Increasing Product Line
Better Products
Some Of The Largest Customers Of Siebel
Crm Industry Consolidation

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