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Mergers, Acquisitions and Takeovers Case Study

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Case Title:

P&G Acquires GILLETTE

Publication Year : 2010

Authors: R Coondoo

Industry: Home Appliances and Personal Care Products

Region:USA

Case Code: MAA0205IRC

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Proctor & Gamble?s (P&G) acquisition of Gillette on 28 January 2005, made it the world?s largest consumer goods products company. Both companies had products that complemented each other. In fact, the merged company had 21 billion-dollar brands and expected sales of over $60 billion per annum. The merger was expected to give both the companies tremendous bargaining power against retail giants like Wal-Mart etc. The case presents the rationale behind the decision to merge, the synergies expected from the merger and the possible drawbacks that the new company might face. While the supporters of the merger were depending on the expected synergies, others were sceptical about its success. So would the US$57 billion deal really pay off for P&G?

Pedagogical Objectives:

Keywords : Proctor & Gamble, Gillette, Acquisition, Fast moving consumer goods, Monopsony, Synergy, Unilever, Retail chains, Super brands, Geographical reach, Distribution network, Supply chain, Restructuring

Contents : 
The Rationale
The Expected Synergies
Business Categories Of P&G
Turnover Of Unilever By Business Segments
Some Products Of P&G

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