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Case Title:

Tata Motors and Jaguar-Land Rover: Made for Each Other?

Publication Year : 2010

Authors: K Ray, R Khanna, P Krishnan

Industry: Automobiles

Region:Global

Case Code: MAA0214IRC

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
In mid 2007, India's largest automobile company, Tata Motors revealed its interest in acquiring Jaguar and Land Rover from Ford Motor Limited. These were the two premium brands belonging to the luxury segment. The other players in the bidding process were tractor and utility vehicle manufacturer, Mahindra and Mahindra and a private equity player called One Equity. The analysts, however, remained sceptical on the effects of such a deal. Some felt that Tata lacked the expertise to manage such premium brands like Jaguar and Land Rover, while others were of the view that the deal would provide Tata access to the markets, where it had not entered previously. Not only that, since the two brands had been making losses, the deal could adversely affect Tata's financial position. According to the analysts, the deal may have a lot of potential or may be a reflection of poor strategy on the part of Tata Motors. Therefore, it remained to be seen whether Tata Motors and Jaguar-Land Rover were really made for each other or not.

Pedagogical Objectives:

  • To analyse the feasibility of Tata's likely acquisition of Jaguar and Land Rover from Ford Motor Limited.
  • To understand the setting of the deal, ie, the players in the bidding process and the prices quoted by the players.
  • To analyse the positive and negative effects of the deal on Tata Motors.
  • To nalyse the positive and negative effects of the deal on Jaguar and Land Rover.

Keywords : Tata Motors, Acquisition, Jaguar, Land Rover, Bid, Mahindra and Mahindra, One Equity, Global reach, Ford Motor Limited, Premier Automotive Group, Cost cutting, Value destructive, Prestige boosters, Lack of synergies, Markets

Contents : 
Tata Motors, India’s largest Passenger automobile
Sixty-second Annual Report and Audited Statement
Should Tata Motors buy Jaguar and Land Rover?
US Sales Figures Of Jaguar from 2003-2006
US Sales figures of Land Rover from 2003-2006

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