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Business Model Case Study

Case Title:

Indian Cricket (A) : Indian Cricket League (ICL) Invading BCCI's Monopoly?

Publication Year : 2010

Authors: Jayantha Barman and Rajendar Singh Rathore

Industry: Services


Case Code: BMS0067

Teaching Note: Available

Structured Assignment: Available

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Cricket had its beginning in England in the 17th century. During the 18th century Britishers brought the game along with them to India. In the course of time, elite Persians, Hindus and Muslims had joined the game and thus it flourished among the rich class. In due course, Board of Control for Cricket in India (BCCI) took the leading position in raising the game to its pinnacle. India's victory in the 1983 World Cup brought international recognition and intensified the love for the game among the masses. This opened new avenues for BCCI in the form of broadcasting rights, title sponsorship, etc., making it one of the richest cricket boards in the world. However, BCCI has been bitterly criticised for its monopolistic practices and bureaucratic administration. Added to this was the dissatisfaction and unrest in the vast pool of talented players who went unrecognised. All these factors contributed to the formation of ICL, which began to challenge the age old dominance of BCCI in the Indian cricket.

Pedagogical Objectives:

  • To discuss the evolution and transformation of the game of cricket over the years
  • To examine the reasons of popularity of the game of cricket in India
  • To discuss the need and relevance of a cricket governing body at national and international levels
  • To discuss the business and revenue models of BCCI
  • To understand the dynamics of cricket bundled with entertainment
  • To discuss and analyse the possible level of sustenance of ICL.

Keywords : Indian Cricket, Board of Control for Cricket in India (BCCI), Indian Cricket League (ICL), Monopoly, Competition, Economics of Sports, Commercialising Cricket, Indian Premier League (IPL)

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