Competitive Strategies Case Study

Nancy Tellem's Competitive Strategies for CBS Paramount Television Network Entertainment Group: The Future Challenges

Abstract:
CBS Paramount Television (CBS) captured the top position for the 2005-2006 season among the US broadcast TV networks, under the dynamic leadership of Nancy Tellem (Tellem), president, CBS Paramount Network Television Entertainment Group. Under Tellem's leadership, CBS became US's most watched TV network on the strength of successful television programmes like The Amazing Race, CSI: Miami, Without a Trace, Two And A Half Men, Cold Case and Survivor. However, CBS faced considerable challenges from its competitors like ABC and FOX. Moreover, broadcast TV networks are losing revenues from advertising to other forms of media and facing increasing competition from new digital media such as Internet, DVDs, PVRs, VOD, etc. It is being debated whether Tellem would be able to counter such challenges successfully in the future.

Pedagogical Objectives:

• To discuss about the competitive nature of US broadcast TV network industry
• To discuss about the competitive strategies adopted by Nancy Tellem for CBS Paramount Television Network Entertainment Group
• To discuss about the potential threat posed to traditional media by new digital media such as Internet, DVDs, PVRs, VOD, etc.
• To debate whether CBS Paramount Television Network Entertainment Group, under the leadership of Nancy Tellem, would be able to meet the challenges successfully in the future.

Keywords : US Broadcast TV Network Industry; ABC Inc.; FOX Broadcasting Company; NBC Inc.; Reality TV Shows; Fall Season; Cable TV; New Distribution Technologies; Video-on-Demand (VOD); Competitive Strategies Case Study; Consolidation in TV Network Industry; Viacom; Leslie Moonves; New Digital Media; Business Models of Entertainment Companies

Contents : 
US Broadcast TV Network Industry
CBS Corporation: A Brief Profile
The Future Challenges
Reach of Different Media Among Adults