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Going Global Case Study

Case Title:

Datang International Power Generation: China's Energy Giant's Growth Strategies

Publication Year : 2004

Authors:  Roopa Umashankar, Sumit Kumar Chaudhuri

Industry: Utilities


Case Code: GGL0011

Teaching Note: Not Available

Structured Assignment: Not Available

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Datang International Power Generation Company (Datang), formerly Beijing Datang Power Generation Corporation, is one of China’s independent power producers, which is involved in the construction of power plants, repairing power equipment and the sale of electricity. Between 1997 and 2003, it raised its installation capacity from 3,150 megawatts to 7,370 megawatts.

Pedagogical Objectives:

  • To discuss the growth strategies of Datang amidst rising coal prices, uncertain tariff reforms and a burgeoning power demand in China.


  • Overview of power situation in China
  • Datang in brief
  • On a high-powered growth
  • A beaming future

Keywords : Independent Power Producers (IPP) of China; Power demand in China; Power generation in China; Chinese energy companies; State Electricity Regulatory Commission (SERC); Ownership structure of Dangtang; Zhai Ruoyu; Business strategy of Dangtang; Dantang's expansion plan between 1996 and 2002; Expansion strategy of Dantang; Cost control strategy of Dangtang; Policies adopted by Chinese government to boost power supply and demand; Growth Strategies Case Study; Reforms in Chinese power industry

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