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Growth Strategies Case Study

Case Title:

IBM’s Growth Strategies in India

Publication Year : 2004

Authors: P Venkatesh, Sumit Kumar Chaudhuri

Industry: Engineering, Electrical and Electronics


Case Code: GRS0002

Teaching Note: Not Available

Structured Assignment: Not Available

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When the homegrown IT vendors were thinking global, IBM India chose to think local for its growth in the country. It offered its three successful business product lines, ‘strategic outsourcing’, ‘linux’, and ‘technology on-demand’ to the targeted customers, such as the state governments and the Small and Medium Business Enterprises (SMEs). An outsourcing deal with Bharti Televentures and acquisition of Daksh eServices proved IBM India's continued commitment towards the Indian market and its steady progress towards its targeted $1 billion in revenues.

Pedagogical Objectives:

  • To discuss the focussed growth strategy of IBM in India through its e-governance and SME initiatives.

Keywords : IBM; India; IBM India; Growth Strategies Case Study; IBM India research laboratory; Strategic outsourcing; Linux; Technology on-demand; Small and medium business enterprises (SME); IBM Global Financing Division; e-Governance; 'SAN made simple'; IBM express; India smart centre

Contents : 
IBM India – The Genesis
A Focused Growth
Cashing in on SMBs
IBM India and Indian e-Governance Initiatives
The Biggest IT Company in India in The Making?
IBM India’s R&D Facilities
Tiruvarur – The e-district
Components of e-Governance Package

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