Growth Strategies Case Study

Pacific Andes International (Holdings) Limited - Growth Strategies

OR

Abstract:
Pacific Andes International Holdings Limited (Pacific Andes), which started in 1986 with an aim to become a fully integrated company in the global seafood and vegetable business, achieved considerable growth within a short span of its inception. The company's headquarters were in Hong Kong and the People's Republic of China (PRC) was its major customer. Despite hurdles like the Asian financial crisis in 1997, a ban by the western countries on imports of food products of animal origin from China and global economic slowdown, Pacific Andes surged forward successfully to end fiscal 2003 at HK$ 2,141 million with a net profit of HK$73.3 million. It also planned to expand in other developing countries to increase its global market share and gain sustainable competitive advantage through synergy.

Pedagogical Objectives:

• To discuss the growth strategies of Pacific Andes despite several hurdles and its plans to increase its global market share.

Keywords : Pacific Andes International Holdings Limited; Growth strategies of Pacific Andes; National Fish and Seafood Inc.; Matlaw's frozen seafood; Processed fish and vegetable products; Market analysis of Pacific Andes; Growth Strategies Case Study; Pelican food; Just in time; Alaskan Pollock; Central Science Laboratory; Hazard Analysis and Critical Control Point (HACCP); Logistics Hong Kong initiative; Seafood in China; China International Fisheries Hong Kong Limited; X.400 mail system

Contents : 
Tracing The Growth Trajectory
Managing In Troubled Times
Tomorrow’s Pacific Andes
Details Of Subsidiaries Of Pacific
The Financial Results