Business Case Studies, Growth Strategies Case Study, MphasiS BFL

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Growth Strategies Case Study

Case Title:

MphasiS BFL: The Indian IT Services Company Growing Through BPO

Publication Year : 2004

Authors: P Venkatesh, Sumit Kumar Chaudhuri

Industry: Information Technology and IT Enabled Services


Case Code: GRS0021

Teaching Note: Not Available

Structured Assignment: Not Available

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Two negatives make a positive. This indelible axiom in mathematics seems to hold good even for businesses. MphasiS BFL stands as a testimony to this fact. The companies MphasiS and BFL Software Limited were facing troubled times with the former lacking credentials as a reliable software service provider and the latter, though with credentials, lacking the marketing muscle. The combined company launched itself on a differentiated service platform – integrated solutions - combining its IT services and Business Process Outsourcing (BPO) expertise. With its BPO wing, 'MsourcE' growing strong, MphasiS' initiative for an integrated model seems to have reaped the full benefits of MsourcE's operations.

Pedagogical Objectives:

  • To discuss the growth achieved by MphasiS BFL through an integrated solutions approach which brought together its IT and BPO expertise.

Keywords : MphasiS BFL; Jaithirth (Jerry) Rao; National Association of Software and Service Companies (NASSCOM); SEI CMM level 4; MsourcE; Integrated software solutions; Growth Strategies Case Study; Virtual tax room; Wipro Spectramind; Infosys Progeon; Indian IT services companies

Contents : 
Mphasis Bfl
The Business
The Future
Mphasis Corporation
The Services Provided By Mphasis
Msource Outgrows Mphasis
Mphasis On An Acquisition Mode

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