Growth Strategies Case Study

AT&T: Gambling on its Growth Strategies

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Abstract:
In July 2004, American Telephone and Telegraph Company (AT&T) pulled out from its traditional business of providing local and long distance communication to its consumers. It decided to shift its focus to corporate customers. The decision was one of the many steps taken by the telecommunication giant to regain the status of being the number one in the US communication industry.

Pedagogical Objectives:

• To discuss the various strategies adopted by AT&T from 1984 to 2004
• To discuss AT&T's future growth challenges.

Keywords : American Telephone and Telegraph Company (AT&T); Regional bell operating companies; Restructuring strategy; National Cash Register Company; Growth Strategies Case Study; Mergers and acquisitions; Alliances and joint ventures; Growth strategy; Cingular; Voice over Internet protocol services; David V Dorman; Wi-fi technology; Telecommunications industry; AT&T DigitalOne; Lucent Technologies

Contents : 
Introduction
Strategies to Retain Number One Position
Challenges
AT&T: Financial Data
The Cable Coverage for AT&T in 2001