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Growth Strategies Case Study

Case Title:

Whole Foods in UK: The Growth Challenges

Publication Year : 2004

Authors: Srinath Manda, T. Phani Madhav

Industry: Food, Diary and Agriculture Products


Case Code: GRS0035

Teaching Note: Available

Structured Assignment: Available

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Whole Foods Markets Inc. (Whole Foods) started in 1980 in Texas, US, successfully tapped the growing interest of American consumers in 'organic foods', and emerged as the world's largest organic foods retailing chain by 2000. It spread its operations across the US and Canada, gaining the admiration of both the market analysts and consumers for its products, philosophy and growth. In its pursuit to expand beyond US and Canada, the company acquired “Fresh & Wild Market” stores in the UK.

Pedagogical Objectives:

  • To discuss the strategies that Whole Foods can devise to penetrate into the UK market and achieve its growth targets
  • To discuss the ways in which Whole Foods can win consumers from the existing competition.

Keywords : Organic foods; Natural foods; Whole foods; Market Entry Strategies Case Study; John Mackey; Organic farming; Wal-Mart; Competition in the UK grocery market; Organic foods in the UK; UK retailing; British supermarkets; Tesco Plc; ASDA; WM Morrisons; J Sainsburys

Contents : 
The Wholesome Experience
The Brainstorming
The Debut In Uk
The Success Story Of A Store
Uk Organic Foods Market Scenario
Competitors For Whole Foods In Uk
The Leaders In Uk Foods Retailing – A Profile
Challenges Ahead For Whole Foods In Uk
Uk Food Retailing Market Shares

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