Business Case Studies, Growth Strategies Case Study, Heineken in Russia

print page
Tell A Friend
Bookmark
 

Case Categories

Growth Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Heineken in Russia: The Growth Strategies

Publication Year : 2004

Authors: Shalini, Sumit Kumar Chaudhuri

Industry: Home Appliances and Personal Care Products

Region:Netherlands Russia

Case Code: GRS0036

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
In the 1990s, the Netherlands-based beer producer, Heineken was operating in 170 countries across the globe. The rapid growth of the Russian beer market since the mid-1990s prompted Heineken to establish its presence in Russia. In 2001, Russia became the fifth largest beer market in the world and in 2002, Heineken forayed into Russia by acquiring the fourth largest Russian beer company, Bravo International. Despite the ban on beer advertisements imposed by the Russian government in 2004, Russia's strong growth potential encouraged Heineken to make further investments in Russia by setting up a beer brewery in the Urals.

Pedagogical Objectives:

  • To discuss the market entry strategies of Heineken in Russia
  • To discuss the company's plans to establish itself as a leading player in the highly competitive beer market of Russia.

Keywords : The global beer industry; The Russian beer industry; Ban on advertisements in Russia; Potential growth of the Russian beer industry; Growth Strategies Case Study; Heineken's expansion strategies in Russia; Major players in the Russian beer market; Bravo International Inc.; Heineken's acquisitions in Russia

Contents : 
About Heineken
The Russian Beer Market
Major Players in the Russian Beer Market
Heineken in Russia
Bravo International Inc
The Alcohol Production
Financials of Heineken

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap