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Growth Strategies Case Study

Case Title:

Cendant: The US Travel Conglomerate’s Growth Strategies

Publication Year : 2004

Authors: Shalini, D. Satish

Industry: Transportation


Case Code: GRS0043

Teaching Note: Not Available

Structured Assignment: Not Available

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Cendant, the travel and real estate conglomerate in the US, marked another consolidation in the travel industry by acquiring an Internet travel site, Orbitz in October 2004. Coupled with the acquisitions of other major travel-related companies like Galileo Inc., Cheap Tickets and, the Orbitz deal is expected to make Cendant the second largest online travel reservation company in the world after InterActiveCorp (IAC).

Pedagogical Objectives:

  • To discuss the growth strategies adopted by Cendant to become a leading vertically integrated player in the global travel industry.

Keywords : Cendant;Mergers, Acquisitions, Alliances Case Study; Orbitz; US travel and real-estate industry; Travel companies in US; Sabre holdings; Expedia;; Inter Active Corporation; Cheap tickets; Galileo Inc; Travel industry's vertical integration; Consolidation in US travel industry; Cendant's vertical growth strategy; Computerised travel reservation company; On-line travel industry

Contents : 
Cendant Corp.: The Travel and Real Estate Conglomerate
Timeline of Hospitality Franchise Systems Inc.
Cendant’s Challenges and its Strategic Responses
Excessive CEO Pay Package
Spin-off Divisions of Cendant
Five Segments of Cendant Corp

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