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Growth Strategies Case Study

Case Title:

Total: The French Oil Giant's Growth Strategies

Publication Year : 2005

Authors: R. Muthu Kumar, Srinath Manda

Industry: Oil and Natural Gas


Case Code: GRS0046

Teaching Note: Not Available

Structured Assignment: Not Available

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Total is the third largest oil company in Europe and is ranked 25th in the FT (Financial Times) Global 500. The company has become the fourth largest, publicly traded, oil and gas integrated company in the world. However, in 2002, the company's former and existing executives were charged with a corruption scandal (alleged to have taken place in the 1990s). Meanwhile, the other problems for Total were reduced demand, a weaker US dollar, and the falling output of the company. Total tried to overcome its problems through its negotiations with other oil companies, an increase of production due to major new discoveries, and by lowering its costs.

Pedagogical Objectives:

  • To discuss the troubles faced by Total in the early 21st century
  • To discuss the growth strategies and challenges Total faces to beat its competitors.

Keywords : Total; TotalFina; TotalFinaElf; Growth strategy; Oil and gas industry; Hydrocarbon; Growth Strategies Case Study; Upstream; Downstream; Chemical business; Exxon Mobil; OPEC (Organisation of Petroleum Exporting Countries); Petroleum products

Contents : 
Evolution of Total
Growth Strategies
Total: Worldwide Presence
Total’s Operations by Segment
Total: Business Segments - Production Highlights
Total Vs Major Competitors

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