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Growth Strategies Case Study

Case Title:’s Growth Strategies

Publication Year : 2005

Authors: Urmila Balakrishnan, T. Phani Madhav

Industry: Internet and e-commerce


Case Code: GRS0050

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract: founded in 1995 as a free on-line classifieds site serving the Bay Area has become a treasure trove of job postings, personal ads and other on-line information, attracting one billion page views per month. The success of the site is largely attributable to its chairman Craig Newmark's vision of the Internet and the distinct brand identity he was able to create for the site.

Pedagogical Objectives:

  • To discuss how a simple ordinary looking website with its ease of use has disrupted the traditional classified advertising industry.

Keywords : Craigslist; Nerd values; Growth Strategies Case Study; Community; Classifieds; Craig Newmark; Jim Buckmaster; eBay

Contents : 
Criagslist - Over the Years
The Road Ahead
Craigslist to the Rescue

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