Growth Strategies Case Study

Kaplan Inc-The Washington Post’s Education Division’s Growth trategies

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Abstract:
Kaplan Inc, a subsidiary of Washington Post Company has become a leading for-profit higher education institution in the US. It has grown from a test preparation company to a large and diverse educational conglomerate under the leadership of Jonathan Grayer who became the CEO (Chief Executive Officer) of Kaplan in 1994. Grayer and his team faced many challenges to revive Kaplan. By combating competition, complying with stringent federal guidelines, acquiring educational companies and streamlining business operations using the Web, Kaplan made a mark in the for-profit higher education market.

Pedagogical Objectives:

• To discuss Kaplan's parent company's decision to invest in the education business rather than expand its media holdings.

Keywords : SAT (Scholastic Aptitude Test); Growth Strategies Case Study; Test preparation; Brooklyn; Washington Post; Donald Graham; Kaplan Higher Education; Jonathan Grayer; Princeton Review; Acquisitions; On-line education; Federal financial aid

Contents : 
Kaplan - AnOverview
Kaplan – UnderWashington Post
The Road Ahead
Major Acquisitions
Kaplan Inc- Divisions
Federal Financial Aid