Growth Strategies Case Study

ChevronTexaco's Growth Strategies

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Abstract:
ChevronTexaco is one of the world's major energy companies and the second largest integrated oil company in the US. During 2001 and 2002, the company's revenues and income experienced severe decline. In addition, the company's production was also declining year after year in spite of its promises and efforts to increase it. In 2003, Chief Executive Officer David O'Reilly implemented a growth plan under which the company began to focus on its core operations. But its net proven reserves were declining. In April 2005, the company announced the acquisition of another US oil firm Unocal, but the deal ran into trouble due to counter bids from other oil majors and pending regulatory approval.

Pedagogical Objectives:

• To highlight the evolution of ChevronTexaco into one of the world's leading energy companies
• To highlight the troubles as well as the growth plans of the company
• To discuss the future of the company based on its successful acquisition of Unocal and realisation of all its growth targets.

Keywords : ChevronTexaco ExxonMobil Unocal BP; Largest integrated energy company; Standard Oil Company of California; Restructuring and reorganisation plan; Growth Strategies Case Study; International oil exploration and discovery; Oil industry consolidation; Chevron Texaco Caltex Shell Total Fina; Acquisition and merger divestment sell-off; Proven oil and gas reserves; Warri Crisis Niger Delta; Focus on core operations; Dismal financial performance; Oil and gas exploration rights; The Transformation Plan; Top 10 in Fortune 500 list

Contents : 
History
TEXACO: Timeline
Chevron: Growth Timeline
Setbacks
Growth Strategies
The Future Concerns
ChevronTexaco: Production Trend