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Growth Strategies Case Study

Case Title:

Prudential plc in Asia: Growth Strategies

Publication Year : 2005

Authors: R. Muthu Kumar, Sumit Kumar Chaudhuri

Industry: Banking, Insurance and Financial Services

Region:Asia UK

Case Code: GRS0067

Teaching Note: Not Available

Structured Assignment: Not Available

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Since its foray into Asia in 1994, Prudential plc. has forged several strategic partnerships with leading regional players in the financial services industry. These partnerships and alliances have made Prudential the leading European life insurer in Asia. With assets of £26 billion under its management as of June 30 th 2005, the company plans to launch innovative products in the growing Asian markets.

Pedagogical Objectives:

  • To highlight the expansion strategies of Prudential
  • To discuss the initiatives taken by Prudential to become the largest insurer in Asia.

Keywords : Prudential; Expansion strategies; Growth strategies; Life insurance; Financial products; ICICI Prudential; Growth Strategies Case Study; CITIC Prudential; Largest European insurer in Asia; Mutual funds; Prudential’s business model in Asia; Acquisitions; Insurance distribution channels; Product innovations; Fund operations; Challenges for Prudential in Asia

Contents : 
Prudential’s Asian Operations
Growth Strategies in Asia
Prudential plc: Region-Wise Sales
Prudential Corporation Asia’s Business Model

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