Growth Strategies Case Study

AIG in China: The Expansion Strategies

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Abstract:
Although AIG’s Chinese connection could be traced back to the property/casualty insurer American Asiatic Underwriters (established in Shanghai in 1919), it was in 1992, that AIG officially entered China by setting up a subsidiary there. Over the years, AIG was able to establish itself as a leading insurance company in China. However, the company faced several challenges in the future and critics were sceptical about the company's continued success in China.

Pedagogical Objectives:

• To highlight the expansion strategies being followed by AIG in China
• To discuss whether the company would be able to achieve continued success in the Chinese market.

Keywords : American International Group (AIG); Chinese insurance sector; State-owned monopolies; Growth Strategies Case Study; American International Assurance Co Ltd.; Underwriting; World Trade Organisation; Wholly-owned branches; Expansion strategies; Joint ventures; Regulatory framework; Maurice Greenberg; Martin Sullivan

Contents : 
AIG: The American Insurer
AIG in China: Expansion Strategies
The Challenges