Business Case Studies, Growth Strategies Case Study, ZTE Corporation, Global Expansion Strategies

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Growth Strategies Case Study

Case Title:

ZTE Corporation: The Chinese Telecom Equipment Maker's Global Expansion Strategies

Publication Year : 2006

Authors: R. Muthu Kumar, Sumit Kumar Chaudhuri

Industry: Telecommunications


Case Code: GRS0086

Teaching Note: Not Available

Structured Assignment: Not Available

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Shenzhen-based ZTE Corporation is one of the largest telecommunications equipment manufacturers and local wireless service providers in China. With increasing competition in the domestic market, ZTE began to expand in the international markets. The company is planning to have a strong presence in Asia, South America and Africa. ZTE, which invests 10% of its annual income in its research and development, is also planning to foray into North America and Europe.

Pedagogical Objectives:

  • To understand the growth of ZTE in China and analyse the competitive scenario in its domestic market
  • To discuss its global expansion strategies.

Keywords : Chinese telecom market; China telecom; Competition; China mobile; Expansion strategies; Growth Strategies Case Study; Localisation; Cisco; Motorola; Research and development innovation; Acquisitions and partnerships; Alcatel; Market share; Wireless; Challenges for ZTE

ZTE Corporation: In its Domestic Market
Global Expansion Strategies
China’s Electronics Trade: Growing Fast
ZTE’s Financial Performance
Telecoms Equipment Companies by Market Capitalization

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