Business Case Studies, Growth Strategies Case Study, Quiznos Sub in 2006

print page
Tell A Friend

Case Categories

Growth Strategies Case Study

Case Title:

Quiznos Sub in 2006

Publication Year : 2006

Authors: Seema Agrawal, Dr. A.V Vedpuriswar

Industry: Retailing

Region:North America

Case Code: GRS0099A

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

Quiznos was a fast-food sandwich chain specialised in toasted submarine sandwiches in North America. Though still a fraction of the size of Subway, it had over 4400 outlets in the US alone, over 300 in Canada, and 100 other outlets scattered in 13 other countries. The company was aggressive at expansion; it opened a new store every 16 hours. The Subway restaurant chain was the world’s largest submarine sandwich franchise chain and had held number one position since 2001. By February 2006, Subway had opened more than 25000 restaurants in 83 countries. Subway and Quiznos were locked in an unusual competition. They competed for the same market. At the same time, they shared a common goal of luring customers away from the burger joints. One analyst believed Quiznos offered a better product than Subway but might have limited its growth potential by positioning itself between fast food and fast casual. Quiznos’ aggressive movements signaled intentions similar to Subway’s early ambitions. Could Quiznos up root Subway from the number one position in the sandwich franchise market?

Pedagogical Objectives:

  • To discuss the growth and expansion strategies of Quiznos, a relatively small company and how it posed threat to the market leader
  • To discuss various advertisement campaigns of Quiznos
  • To analyse the unique business model of Quiznos.

Keywords : Quiznos Subs; Subway; Fast Food Restaurant; Fast Casual; Sandwich Chain; Submarine Sandwich (Subs); Franchise; Marketing; Advertising; Promotion; Low Carb sandwich; Business Model; Growth Strategies Case Study; Industry leader; Product Differentiation

Contents : 
Change in décor and name
Low-carb flatbread sandwiches
Super Bowl ad Campaign
Baby Bob (talking baby) Campaign
Subway v/s Quiznos

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap