Case Categories

Growth Strategies Case Study

Case Title:

Growth Strategies of WuMart: The Wal-Mart of China

Publication Year : 2006

Authors: Krishnakumar

Industry: Retailing

Region:China US

Case Code: GRS0131C

Teaching Note: Available

Structured Assignment: Not Available

Buy This Case Study

Telefonica was the second largest telecommunication company in Europe and the sixth largest in the world with 101.7 million customers in 16 countries. Although Telefonica had been cautious in its investments of late, the company has been on an investment spree to increase its market coverage.

Pedagogical Objectives:

  • To discuss Telefonica's strategies to become a global telecom leader through greater market penetration and customer focus.

Keywords : Telecommunication companies in Europe; Mobile operators; Telefonica in Latin America;Mergers, Acquisitions, Alliances Case Study; Telefonica mobiles; Unisource; British Telecom; Microwave Communications Incorporated (MCI); Companhia Riograndense de Telecomunicacoes (CTR); Terra Lycos; Asymmetric digital subscriber lines (ADSL); Telefonica's competitors

Contents : 
Retail Trade in China
WuMart Strategy
Acquisitions by WuMart in 2006
Technical upgradation with SAP
WuMart Sign & Logo
Stock Price Chart: WuMart Stores
WuMart Markets & Stores
Chinese Households: By Annual Income

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap