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Growth Strategies Case Study
Case Title:
Growth Strategies of WuMart: The Wal-Mart of China
Publication Year : 2006
Authors: Krishnakumar
Industry: Retailing
Region:China US
Case Code: GRS0131C
Teaching Note: Available
Structured Assignment: Not Available
OR
Abstract:
Telefonica was the second largest telecommunication company in Europe and the sixth largest in the world with 101.7 million customers in 16 countries. Although Telefonica had been cautious in its investments of late, the company has been on an investment spree to increase its market coverage.
Pedagogical Objectives:
- To discuss Telefonica's strategies to become a global telecom leader through greater market penetration and customer focus.
Keywords : Telecommunication companies in Europe; Mobile operators; Telefonica in Latin America;Mergers, Acquisitions, Alliances Case Study; Telefonica mobiles; Unisource; British Telecom; Microwave Communications Incorporated (MCI); Companhia Riograndense de Telecomunicacoes (CTR); Terra Lycos; Asymmetric digital subscriber lines (ADSL); Telefonica's competitors
Contents :
Retail Trade in China
WuMart Strategy
Acquisitions by WuMart in 2006
Technical upgradation with SAP
WuMart Sign & Logo
Stock Price Chart: WuMart Stores
WuMart Markets & Stores
Chinese Households: By Annual Income
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