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Growth Strategies Case Study

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Case Title:

Growth Strategies of WuMart: The Wal-Mart of China

Publication Year : 2006

Authors: Krishnakumar

Industry: Retailing

Region:China US

Case Code: GRS0131C

Teaching Note: Available

Structured Assignment: Not Available

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Abstract:
Telefonica was the second largest telecommunication company in Europe and the sixth largest in the world with 101.7 million customers in 16 countries. Although Telefonica had been cautious in its investments of late, the company has been on an investment spree to increase its market coverage.

Pedagogical Objectives:

  • To discuss Telefonica's strategies to become a global telecom leader through greater market penetration and customer focus.

Keywords : Telecommunication companies in Europe; Mobile operators; Telefonica in Latin America;Mergers, Acquisitions, Alliances Case Study; Telefonica mobiles; Unisource; British Telecom; Microwave Communications Incorporated (MCI); Companhia Riograndense de Telecomunicacoes (CTR); Terra Lycos; Asymmetric digital subscriber lines (ADSL); Telefonica's competitors

Contents : 
Retail Trade in China
WuMart Strategy
Acquisitions by WuMart in 2006
Technical upgradation with SAP
WuMart Sign & Logo
Stock Price Chart: WuMart Stores
WuMart Markets & Stores
Chinese Households: By Annual Income

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