Growth Strategies Case Study

Apple’s iPod in 2005-Coping with new challenges?

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Abstract:
Apple’s iPod with its compact design and higher storage capacity had captured the market for portable music players in a short span of time. Despite competition from several players, iPod remained the market leader. In 2005, Apple replaced its hugely popular iPod mini with nano that was more compact. iPod, despite its popularity, also suffered setbacks such as lost patent battles and lawsuits pertaining to the product’s battery life and display screen. The case details iPod’s advantages, its competitors and the hurdles it faced.

Pedagogical Objectives:

• To discuss the portable music player market
• To discuss Apple’s iPod competitive challenges and its hurdles.

Keywords : Apple; iPod; Nano; Creative; Growth Strategies Case Study; Nomad; video; patent

Contents : 
Introduction
The iPod’s advent and its edge
The iPod as a marketing tool
The content distribution model
The iPod blues
iPod nano- Size comparison
iPod nano display