Growth Strategies Case Study

Unocal Acquisition : Chevron’s Growth Strategy

OR

Abstract:
On 4th April 2005, David O’ Reilly, CEO of Chevron Corporation announced that Chevron, the second largest petroleum company of the US (after Exxon Mobil) had acquired Unocal, the ninth largest oil and gas company of US, for U$ 17 billion. This acquisition was considered as one of the most politicized corporate takeover because both the US government and Chinese government were involved in the deal. After this acquisition, Chevron became the fourth largest oil & gas company globally and projected a growth of 5% during the period 2005-09. However, both, the investors and industry analysts were skeptical about this projection as Chevron had a history of promising more than it could deliver. What are the problems that Chevron might face in leveraging itself after the acquisition and how it planned to overcome these challenges.

Pedagogical Objectives:

• To discuss the trends and patterns of global oil and gas industry
• To discuss the key success factors in the acquisition process for oil and gas industry
• To discuss the value chain of oil and gas industry
• To discuss the ‘upstream activities’ and ‘downstream activities’ in oil and gas industry
• To discuss the problems associated with any acquisition process and how the companies plan to mitigate those problems
• To discuss the bidding process in the oil and gas industry.

Keywords : Chevron Corporation; Exxon-Mobil; Unocal Corporation; Consolidation; Oil and gas explorations; Caspian oil field; Unicracking process; CNOOC (China National Offshore Oil Corporation); CNPC (Chinese National Petroleum Company); Growth Strategies Case Study; British Petroleum; Upstream projects; Downstream projects; Barrels; Technological innovation; Global energy industry

Contents : 
Chevron Corporation
Expected Synergy
The Road Ahead
Businesses Sold By Chevron
Popular Brands Of Chevron
Chevron: A Financial Snapshot
Chevron’s New Projects
World’s Top Five Oil Company
Caspian Oil Fields
Oil Reserves, Production And Consumption