Case Categories

Growth Strategies Case Study

Case Title:

Palm's Growth Strategies

Publication Year : 2006

Authors: Chinmoy Kumar, Prof. Ranjit Goswami

Industry: Information Technology and IT Enabled Services


Case Code: GRS0140K

Teaching Note: Not Available

Structured Assignment: Not Available

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Palm Inc was the world's largest supplier of Personal Digital Assistants (PDA's). The company was troubled by the declining annual shipments of its products, which many analysts felt were primarily due to their slow technological obsolescence and increasing popularity of converged mobile devices. The case provides the reader a broad overview of the company, the existing market scenario, Palm's growth strategies and the future outlook of its business.

Pedagogical Objectives:

  • To discuss the existing market scenario handhelds and smart phones, Palm's growth strategies and the future outlook of its business.

Keywords : Personal Digital Assistant (PDA); Smart phone; Mobile manager; Growth Strategies Case Study; Convergence; Colligan; Electronic diary; Apple Computers; Newton; Grid; Palm Pilot; Zire; Tungsten; Treo; Life Drive

Contents : 
The Rise Of Handhelds
The Arrival Of Pda
Palm – Company Overview
Palm’s Product Lines
The Pda Market Scenario
Competition From Other Players
Palm’s Growth Paradigms
Third Party Licensing
Market Expansion Through Network Carriers

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