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Industry Analysis Case Study

Case Title:

Indian Tourism Industry Over the Decades

Publication Year : 2004

Authors: Arun Shenoy R & Sumit Kumar Chaudhuri

Industry: Leisure and Tourism


Case Code: INA0012

Teaching Note: Not Available

Structured Assignment: Available

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In spite of having a competitive advantage in terms of geographical diversity and cultural richness, India could not harness its real potential as a global tourist destination. Ever since India's independence in 1947, the Indian tourism industry had suffered from political indifference and poor infrastructure. In the 1990s, when other South Asian countries like Singapore, Thailand and Malaysia, were outsmarting India by preparing top class infrastructure suitable for high-end tourism experiences, the Indian government still considered the tourism sector as a luxury segment benefiting only a few. However, by the turn of the 21st century, the Indian government recognised the industry's potential as an employment generator and foreign exchange earner and started giving it a more appropriate policy focus.

Pedagogical Objectives:

  • To discuss the importance of the tourism industry to the Indian economy and how India failed to leverage on it to generate substantial revenues.

Keywords : Government and Business Environment Case Study, Indian tourism industry, Global tourism, Asian tourism, Destination branding, Indian five-year plans, Budgetary allocations to tourism, Tourism and gross domestic product (GDP), Tourism and employment, Tourism and infrastructure, Incredible India campaign, Domestic tourism, Indian Tourism Ministry,Business Environment Case Study,Tourism and aviation industry, Tourism and hospitality industry, Tourism and government policy

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