Industry Analysis Case Study

Japan’s Tech Industry: The Comeback Trail

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Abstract:
Japan's technology industry, which had been weak since the bursting of the IT bubble, has suddenly been rejuvenated. Earlier Japanese companies like Sony, Sanyo and Matsushita were considered to be the benchmark for tech goods worldwide. The recent development in other Asian countries like China, Korea and Taiwan had brought them at par with Japan. Companies like LG of Korea started giving tough competition to their Japanese counterparts. But the demand for Japanese electronics and other goods in recovering world markets had helped lift the economy out of a 10-year slump. Digital appliance products such as mobile phones and digital versatile disc (DVD) devices were propelling this movement.

Pedagogical Objectives:

• To highlight the effect of the technological industry on the Japanese economy.

Keywords : Japanese tech industry; Japanese economy; South East Asian financial crisis; Industry Analysis Case Study; Japanese exports and imports; Southeast Asian countries; Lucky Goldstar (LG); Samsung; Digital appliances; Liquid crystal displays; Yen appreciation; Plasma TV; Sony; Matsushita; Sanyo; Semiconductor industry