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Industry Analysis Case Study

Case Title:

The South African Car Industry: The Resurgence

Publication Year : 2004

Authors: Jignesh Zanora, Sumit Kumar Chaudhuri

Industry: Automobiles

Region:South Africa

Case Code: INA0016

Teaching Note: Not Available

Structured Assignment: Not Available

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The South African car industry has always attracted the major carmakers in the world since the 1920s. Although the industry managed to overcome the turmoil of the Great Depression and the Second World War, due to the Apartheid policy of its government, there was an international boycott of South African trade. After the new democratic government came to power in 1994, the country started taking initiatives to bring back its past glory as the car-manufacturing hub of Africa. By the end of 2000, the auto industry was contributing 5.4% to the GDP of South Africa.

Pedagogical Objectives:

  • To highlight the initiatives taken by the democratic South African government to reclaim the status of Africa’s car-manufacturing hub
  • To discuss the effects of such initiatives.

Keywords : South Africa; Delta Motor Corporation; General Motors; Volkswagen; Ford; Mercedes Benz; Completely knocked down versions; Apartheid; United auto workers; Industry Analysis Case Study; Democratic Republic of South Africa; BMW; Nelson Mandela; Toyota; Nissan; Albert Wessels

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