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Industry Analysis Case Study

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Case Title:

Dotcoms in India

Publication Year : 2004

Authors: Firdaus Maldar & G Srikanth

Industry: Internet and e-commerce

Region:India

Case Code: INA0017

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
The success of Hotmail, eBay and Yahoo! inspired many young Indian entrepreneurs to launch their own websites. Dotcoms flourished in India and abroad in the late 1990s, fuelled by venture capitalists that invested millions of dollars in dotcoms with untried business models. The year 2001 brought an end to many a dotcom dream in India, as most of them failed to survive. But dotcoms with sound business plans backed by well-defined revenue models became profitable.

Pedagogical Objectives:

  • To discuss the factors that contributed to the success of some of the dotcoms, and the collapse of numerous others
  • To understand the misgivings that contributed to the collapse of dotcoms in India.

Keywords : Dotcoms in India, Dotcom failures, Indiabulls.com, On-line stock trading, Career and job websites in India, Naukri.com, Contest2win.com, Indian IT industry, Baazee.com, Horizontal portal, Indya, Home Trade, Revenue models, Business models, Venture capitalists

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