Business Case Studies, Industry Analysis Case Study, China's Retail Industry (B),Consumer Behaviour

print page
Tell A Friend
Bookmark
 

Case Categories

Share |

Industry Analysis Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

China's Retail Industry (B): Consumer Behaviour and Competitive Responses

Publication Year : 2007

Authors: Abdul Samad, Saradhi

Industry: Retailing

Region:China

Case Code: INA0088

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study
OR





Abstract:
While case (A) enables an analysis of China's retail industry dynamics, case (B) provides scope for analysing Chinese consumer behavior (with specific reference to retailing). Using this analysis, students can decode the variety of competitor's responses Each one wants to their slice (a bigger one though) of the retail cake. Whose strategic moves are viable? Which company is better poised to tap China's retail potential? Since economic reforms in the 1980s, China's production and productivity rapidly grew, while average consumption growth was slower. No doubt, consumers create a huge retail potential. . But, do they have similar aspirations? So, what should companies assume? Do their assumptions mismatch consumer aspirations? More so, as the Chinese consumer tends to save more than spend, how can retailers get them to do the reverse?

Pedagogical Objectives:

  • To understand the (ever-) changing consumer behaviour in China and debate its effects on the way retail companies respond
  • To juxtapose and analyse the obvious paradoxes in these responses (which can help better in converting adversities into advantages?).

Keywords : Wal-Mart; Carrefour; Chinese Consumer Behaviour; Economic reforms in China; Centrally planned economy; Investment-led growth; Industry Analysis Case Study; Consumption-led growth; Organised retail industry; China's traditional retail industry; Re-balancing of the economic growth; Saving patterns in China; Consumption patterns in China

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap