Industry Analysis Case Study

Motorola in China (B): From 'Intended' to 'Emergent' Strategies

OR

Abstract:

This case study is a sequel to Motorola in China (A): Dealing with an Evolutionary Industry Life Cycle. This case explains how Motorola tuned its strategies to emerging trends. Actually, by January 2003, its going was becoming tough in the Chinese market. Most of its invented strategies failed. Then it realised that its strategies can no longer neglect the market trends. Viability of these emergent strategies can be vividly discussed.

Pedagogical Objectives:

• To analyse and discuss the causes of Motorola's failure in China's mobile phone market, in spite of having the First Mover Advantage
• To analyse whether its emergent strategies are workable and sustainable.

Keywords : Motorola; China Handset Market; Economic reforms in China; Mobile Phones; Motorola and Eastcom; Industry Analysis Case Study; Motorola and Nokia; Centrally planned economy; Industry Life Cycle; Intended Strategies; Emergent Strategies; First Mover Advantage; First Mover Disadvantages; Chinese Guanxi; Chinese Business Environment