Business Case Studies, Industry Analysis Case Study, Newspaper Industry, Industry Analysis Case Study

print page
Tell A Friend

Case Categories

Share |

Industry Analysis Case Study

Case Title:

Newspaper Industry in US: Uncle Samís Last Wish?

Publication Year : 2009

Authors: Thalluri Prasanth Vidya Sagar, Saradhi Kumar Gonela under the guidance of Dr. Nagendra V. Chowdary

Industry: Services


Case Code: INA0110

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study

Suited best for industry analysis and discussing the impact of disruptive innovations in newspaper industry, this case study is written primarily to discuss and debate on the future of the US newspaper industry in the light of competitive threats from television and web media. This case study helps in analysing the contribution of newspapers in the formation independent US and the traditional business model built around the needs of the then society. This case aids in discussing the series of related disruptions that have eventually become competitive threats for the newspaper industry. This case also helps in analysing the alternative business models that could revive the industry, with its existing cost structure.

Credited with moulding the modern civilisations through the last three centuries, by propagating the ideologies of intellectuals to cultivate the spirit of liberty among masses and thereby replacing despotism with democracy Ė newspapers have become an integral part of the human lives. However, as technology is capturing the younger generations in its web of conveniences and promptness, the newspaper is fast going out of fashion. With falling circulation figures and with them the advertising revenues, the news agencies are suffering a great deal. As many as 300 newspapers ran out of print in the last two decades. Many of them, including the most famous names, are on the verge of bankruptcy, demanding corrective measures on a war footing - lest the newspaper industry will soon remain to history books.

Pedagogical Objectives:

    The case attempts to achieve the following pedagogical objectives:
  • To understand the traditional business model of the newspaper companies with reference to the background of the industryís rich past
  • To analyse the nature of the series of related disruptions and how they eventually became competitive threats
  • To analyse the new and evolving business models in the newspaper industry and make an assessment of sustainability
  • To explore and examine any possible ways for the newspaper industry to survive, with the given cost structure.

Keywords : Competitive Threats, Disruptive Innovation, Disruptive Technologies, Scanning the Periphery, Industry Analysis, Industry Attractiveness, Business Models, Discontinuities in Business Models, Strategic Inflection Points, Newspaper Industry

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the worldís leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap