Business Case Studies, Industry Analysis Case Study, Retail market, Vietnam

print page
Tell A Friend
Bookmark
 

Case Categories

Share |

Industry Analysis Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Retail market in Vietnam-Challenges and Opportunities

Publication Year : 2007

Authors: Gayathri.R, Doris Rajakumari John

Industry: Retailing

Region:Vietnam

Case Code: INA0115C

Teaching Note: Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
Vietnam was considered to be a potential retail market and one of the leading markets in Asia. According to A.T. Kearney’s Global Retail Development Index (GRDI) 2006, the Vietnamese retail market was found to be attractive for the foreign players to invest in the country. The Vietnamese retail market already had some foreign retailers in their market. Despite the attractiveness, the market posed a number of challenges to the foreign retailers entering the Vietnamese market. The regulations on foreign direct investment (FDI) in Vietnam acted as barriers for the foreign retailers to enter the Vietnamese market. The domestic retailers were also threatened by the entry of the global players. The Vietnamese government had taken a number of initiatives to help the domestic players.

In this background it was to be seen how the Vietnamese retailer market would evolve. The case study gives scope for discussion on the challenges facing the foreign retailers and their chances for succeeding in the market. The case study also gives emphasis on the challenges facing the domestic retailers and the strategies adopted by them to compete with the global retailers.

Pedagogical Objectives:

  • Retail market environment in Vietnam
  • Challenges facing the foreign retailers in entering the new market Incubator-incubatee relationship
  • Competitive measures taken by the domestic retailers along with the Vietnamese government to succeed in the market.

Keywords : Retail Market; Supermarkets; Vietnam; Consumer Behaviour; FDI in Vietnamese Retail; Market attractiveness; Competition in Vietnamese retail industry; Retailers in Vietnam; Retailers Strategies; Market Entry Strategies Case Study; Strategies in retail market; Foreign retailers in Vietnam; Challenges in Vietnamese retail industry; Entry strategies of Foreign retailers; Growth prospects in Vietnam

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap