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Industry Analysis Case Study

Case Title:

Whole Foods Market : The Future of Organics

Publication Year : 2006

Authors: Krishnakumar

Industry: Retailing


Case Code: INA0118C

Teaching Note: Available

Structured Assignment: Available

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In 2005, the Austin, Texas based Whole Foods Market (WFM) was the world's leading retailer of natural and organic foods. WFM had grown from a single shop in 1980 to 180 stores with a sales turnover of $4.7 billion in 2005. WFM’s success and growth of natural products attracted competition. A host of natural food chains had entered the market. Even regular grocers began to offer natural products and increased their share of organic sales. Analysts felt that the company was at the crossroads of growth and development and wondered if WFM could nurture and expand its niche market in the face of growing competition.

The case discusses the issues facing WFM and the organic industry, the different players in the market, positioning of the brand, and the challenges ahead.

Pedagogical Objectives:

  • The case discusses Whole Food Markets in US and organic industry
  • he case highlights the competition from regular grocers selling natural products.

Keywords : Whole Foods Market; Organics; Consumer needs; Retail; Market leader; Growth Strategies Case Study; John Mackey; whole Kids; NOP; QAI; Retail Stores; Brand; LOHAS; Health Food; Trader Joe’s; Green Mission

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