Industry Analysis Case Study

Indian Film Industry: Going Digital

OR

Abstract:
The Indian Film Industry was the world’s largest producer of movies with an average 1,000 movies a year. Despite numerous innovations in the global film industry, nothing much had changed in India; the way movies were produced or screened. As time passed, movie goers began losing interest in going to theatres to watch an analogue film. To draw them back to the big screen, the film industry began investing in advanced technologies. Apart from the film industry, large corporate groups planned major investments in digital cinema. The potential of digital entertainment in India attracted telecom companies also.

The case talks about the introduction of digital technology in Hollywood and Bollywood. The case discusses how digital technology is gaining recognition in Indian Film Industry. Bollywood lost almost $30 million on an average due to piracy every year. It needs to be seen how the Indian film industry plans to overcome these hurdles, and reap the benefits of the digital revolution. Would digital cinema be a boon or a bane?

Pedagogical Objectives:

• To discuss the scope of digital technology in Indian film industry based on its success in Hollywood
• To discuss the pros and cons of digital cinema in Indian film industry.

Keywords : Indian Film Industry, Bollywood, Entertainment Industry, Hollywood, Digital Technology, Analogue, Film Production, Film Distribution, Film Exhibition, Piracy, Broadband Technology, Fibre Optic Solution, Technology Management Case Study, National Association of Theatre Owners (NATO), Motion Picture Association of America (MPAA)