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Services Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0241 Apple's iPhone in China: Can Apple Cash in on the World's Biggest Mobile Market?
CCA0060IRC MasterCard Paypass: Plastic Money Reinvented
CCA0055 Nokia Booklet 3G: Banking on Late Mover Advantage?
CCA0053 China Telecom Corporation Limited: Late Mover Advantage with Service Innovation?
BSM0071IRC Mobile Virtual Network Operators in US: A Business Model under Scrutiny
BSM0069IRC Google’s Business Model – An Enigma?
BSM0067IRC US Newspaper Industry- Online Ad Revenues at Stake?
BSM0067 Indian Cricket (A): Indian Cricket League (ICL) Invading BCCI’s Monopoly?
BSM0066 Private Labels in India (A): What’s in Store?
BSM0065 Metro in India: Can It Carry Forward With Its Cash& Carry Model?
BSM0064 Private Labels in India (B): (Kishore Biyani’s) Future Group’s Private Label Strategy
BSM0063 Walmart-Bharti Retail Alliance in India: The Best Way Forward?
BOS0014IRC Stage Musicals: Altering the South Korean Entertainment Landscape?
BOS0013IRC Ronnie Screwvala: Trying to professionalise Bollywood?
BOS0012 Virtual World's 'Second Life': INSEAD's New Campus
BMS0068 Indian Cricket (B): Financial Feasibility of Indian Premier League (IPL) Franchisee
BBP0138IRC US Sportswear Brand Under Armour's Extension into Sports Footwear: Will it succeed?
BBP0136IRC Technogym, the Italian Fitness Brand: Tapping Global Markets
BBP0133IRC Revival Plans of Italian Sportswear Brand FILA: Can CEO Yoon-Soo Yoon Pull it Off?
BBP0131IRC Rebranding of Indian Public Sector Banks in the Changing Market Dynamics: A Smart Move?

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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