Business Case Studies, Microeconomics Case Study, Stanley Ho, Gambling and casinos in Macao

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Microeconomics Case Study

Case Title:

Stanley Ho's Gambling Empire: End of a Monopoly?

Publication Year : 2004

Authors: Firdaus Maldar, G Srikanth

Industry: Leisure and Tourism


Case Code: MBM0012

Teaching Note: Not Available

Structured Assignment: Not Available

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Stanley Ho exploited a 40-year gambling monopoly in Macau to emerge as one of the wealthiest and most influential men in Asia. Ho used his advantage to spread his sphere of activities to every major industry in Macau. In 2001, when Ho's gambling monopoly expired and gambling licenses were awarded to two more companies, Ho faced competition from world-class adversaries.

Pedagogical Objectives:

  • To discuss Ho's rise to the status of 'the king of gambling' and the challenges that confront him and his gambling business
  • To discuss whether the liberalisation of Macau's gambling industry will spell the end for Ho's empire or enable Ho to earn more money through diverse businesses.

Keywords : Stanley Ho, Winnie Ho; Gambling and casinos in Macao; Competitive growth strategy; Managing in Troubled Times Case Study; Government granted monopoly; State monopoly or coercive monopoly; Money laundering and triads; Sociedade de Turismo e Diversoes de Macau (STDM); Tourism industry in Macau; Las Vegas Sands and the Sands Macau casino; Business ethics; Las Vegas of the Orient; Henry Fok Ying-Tung; Entrepreneurship

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