Business Case Studies, Innovation and New Product Development Case Study, Innovating 3M's Innovations

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Case Title:

Innovating 3M's Innovations

Publication Year : 2004

Authors: D Gayatri, T Phani Madhav

Industry: Retailing

Region:USA

Case Code: IPD0006

Teaching Note: Available

Structured Assignment: Available

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Abstract:
3M, a globally admired company that was consistently ranked in the list of top innovators for several years, has seen a decline in the number of breakthrough products that characterised the company. 3M then brought in James W. McNerney, the first outsider to head the company. McNerney advocated a more structured approach to innovation and brought changes that became a matter of speculation.

Pedagogical Objectives:

  • To discuss the essence of 3M's strengths in innovation and the corporate culture that encouraged new ideas
  • To discuss whether McNerney's new approach to innovation would succeed or stifle the innovation that has been the cornerstone of the company since its inception.

Keywords : 3M innovations; Post-it-notes; Minnesota mining and manufacturing; 3M restructuring; James McNerney restructuring 3M; Six sigma; Global innovator; Innovation Management Case Study; Cost cutting strategies at 3M; Organisational restructuring; Leadership development at 3M; 3M 30% rule; Grant genesis at 3M; Corporate culture for innovation; Most admired company

Contents:

  • Introduction
  • Early year
  • 3M – Inadvertent innovations
  • Post-IT notes – A major breakthrough

  • The innovator in trouble
  • Jim McNerney - Can he repeat the magic?
  • Implementing six-sigma- For the best or the worst?

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