Business Case Studies, Innovation and New Product Development Case Study, Dr. Reddy's Laboratories,New Drug Discovery Trail

print page
Tell A Friend
Bookmark
 

Case Categories

Innovation and New Product Development Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Dr. Reddy's Laboratories: On the New Drug Discovery Trail

Publication Year : 2004

Authors: B N Renuka Prasad, G Srikanth

Industry: Health Care

Region:India

Case Code: IPD0012

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
With India's imminent shift from process patent regime to product patent regime, post 2005, a host of top Indian drug firms such as Dr. Reddy's, Ranbaxy, Wockhardt, Lupin Laboratories and others, realised the need to do their own drug-discovery research. Dr. Reddy's, one of the leading players in the Indian pharmaceutical industry, is also one of the leading Active Pharmaceutical Ingredient (API) and generics players in the top pharma markets of the world. It has also challenged and won a lawsuit against the world's leading pharmaceutical company, Pfizer, for norvasc (the world's top-selling hypertension medicine) with its generic version. The company, after being successful in its API and generic business, is heading towards new drug discovery. By 2007, the company intends to be among the top 50 global pharmaceutical companies and by 2013 among the top 25.

Pedagogical Objectives:

  • To discuss the impact of a product patent regime on the top drug manufacturers in India
  • To analyse Dr. Reddy's strategy of heading towards new drug discovery and being a discovery-led global pharmaceutical company.

Keywords : Dr. Reddy's Laboratories Limited; Ranbaxy Laboratories Limited; Drug discovery; Research and development; Indian pharmaceutical industry; Novartis; Active pharmaceutical ingredients; Pfizer, Inc.; Generic drugs; Bulk active pharmaceuticals; Branded generics; Innovation Management Case Study; Specialty pharmaceutical; United States Food and Drug Administration; New drug application; Abbreviated new drug application

Contents:

  • Introduction
  • Dr. Reddy's: Small beginnings
  • Dr. Reddy's: Drug discovery
  • Challenges

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement







Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap