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Case Title:

Google's Innovation-driven Growth

Publication Year : 2005

Authors: G Saradhi Kumar, Sumit Kumar Chaudhuri

Industry: Internet and e-commerce

Region:US

Case Code: IPD0015

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Very few technologies, no matter how influential they are in the day-to-day human life, make it to the lexicon. One such technology is Google – the most used search engine to explore the World Wide Web. Although Google was not the first search engine on the Internet, with its innovative page ranking method it revolutionised the search engine technology to become an e-guide for the non-specialised Internet users.

Pedagogical Objectives:

  • To discuss Google's innovations and its sustainability as a stand-alone search engine in the wake of increasing competition from the likes of Yahoo and Microsoft.

Keywords : Google; Sergey Brin; Lawrence Page; Innovation Management Case Study; Search engine technology; Crawling and indexing; World wide web (www); Alta Vista; PageRank; Page ranking; AdWords

Contents:

  • Introduction
  • The birth of an innovative search engine
  • History of few popular search engines

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