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Innovation and New Product Development Case Study
Case Title:
Toshiba's Innovation Strategies
Publication Year : 2005
Authors: Priyanka, Souvik Dhar
Industry: Innovation and New Product Development
Region:Global
Case Code: IPD0022
Teaching Note: Available
Structured Assignment: Available
OR
Abstract:
Toshiba Corporation had a long history of being a technological innovator. The company depended on its innovation strategies to gain a competitive edge over its competitors, which it plans to employ in the future as well.
Pedagogical Objectives:
- To highlight the innovation strategies of Toshiba
- To discuss whether the innovation strategies would also enable Toshiba to stay ahead of its competitors in the future
Keywords : Toshiba Corporation; Innovation strategies; Innovation Management Case Study; Technological innovator; Commoditisation; Technical collaboration; Technological breakthroughs; Pioneer in electronic products; Notebook PC (personal computer) segment; Memory chips; DVD segment
Contents:
- Toshiba: Company Profile
- Toshiba's Innovation Strategies
- The Road Ahead
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